CASE STUDY:
Barista Basics Game Series
The Barista Basics game series enhanced operational efficiency, engaged employees in their training, and ultimately contributed to a better customer experience.
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Barista Basics is a two-game series designed to help baristas learn fundamental skills while on the job. As part of a modernized training approach, the series aims to create an engaging and efficient learning experience for new employees in the coffee industry.
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The primary challenges identified were the reliance on paper training materials, which cluttered the workspace, and the time managers spent on training new staff. Additionally, it was essential to develop a game that could be played in under two minutes, be fun and engaging, and share bandwidth with customer Wi-Fi.
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The goals for the Barista Basics game design included:
Creating a training game that can be completed in under two minutes.
Eliminating the need for paper training materials from behind the bar.
Freeing up valuable time for managers.
Developing a light and engaging experience that can coexist with customer Wi-Fi.
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To address these objectives, the Barista Basics game was designed as an interactive and quick learning tool, where players could simulate real barista tasks. The structure of the games allows employees to learn essential skills efficiently while enjoying a fun experience. By digitizing and gamifying the training process, the reliance on paper materials was eliminated, streamlining the learning process.
Conclusion
The Barista Basics game series effectively achieves its goals by delivering an innovative training solution for baristas. By streamlining the training process, managers can free up valuable time and eliminate the clutter of paper materials, while new employees engage in an enjoyable and interactive learning experience.
MY ROLE
Creative Strategy/Art Direction
Content Creation
Visual Design
Interactive Design
Manage Development
Client Management