Tensar, a leader in geogrid technology, introduced the InterAx Geogrid as their newest product. To promote this innovative offering, the company aimed to create a sample package that not only showcased the product's unique features but also provided potential customers with a memorable unboxing experience.

The primary challenge was to design a sleeve that effectively mimicked the unique shape of the InterAx Geogrid, ensuring that it accurately represented the product while also capturing the interest of prospective customers. Additionally, the design had to incorporate a postcard insert that provided relevant information about the geogrid, enhancing the sample experience.

The design project aimed to achieve the following objectives:

• Create an eye-catching sleeve that reflects the distinctive shape of the InterAx Geogrid.

• Integrate a postcard insert that communicates key information about the product and encourages engagement.

• Ensure the design aligns with Tensar’s brand identity and values.

To fulfill these objectives, I developed a comprehensive design for the package.

1. Sleeve Design: The sleeve was crafted to mirror the unique contours of the InterAx Geogrid, providing a tactile and visual representation that highlights the product's innovative design. The use of high-quality materials and striking graphics ensured that the sleeve stood out and conveyed professionalism.

2. Postcard Insert: A complementary postcard was designed to accompany the sleeve, featuring essential information about the InterAx Geogrid, including its benefits, applications, and contact details for further inquiries. The postcard was visually appealing, incorporating the same branding elements as the sleeve to create unity in the design.