In a competitive market, effectively communicating key information to prospective clients is crucial for businesses. The use of brochures is a common strategy, but enhancing these materials with customizable insert cards can provide a more tailored experience that caters to the specific needs of potential clients.

The goal was to create a set of insert cards that could be easily assembled with a pocket brochure to form customized brochure packets for prospective clients. This required designing versatile cards that could effectively convey various messages while also fitting seamlessly into the existing brochure format.

The main objectives for this project included:

• Designing 24 unique insert cards that align with the overall branding and messaging of the organization.

• Ensuring that each card could be customized for different client needs and presentations.

• Creating a layout that facilitated easy assembly with the pocket brochure while maintaining a cohesive look and feel.

To meet these objectives, I designed a set of 24 insert cards with a focus on flexibility and visual appeal. Each card featured compelling graphics and concise messaging to convey specific information about the organization's services, benefits, and value propositions. Additionally, I incorporated brand elements—such as colors and logos—to create a unified appearance across all materials.